30 July 2012 Last updated at 21:07 ET
By Tom de Castella BBC News Magazine
A surprising number of people find charity advertising upsetting. What is it that really offends people about adverts?
A donkey is trudging along a dusty road. "I work till I can't take another step," a voice over says. "So hot, so tired. I need water, shade, rest." The donkey's sad eyes confirm the message: "When the load is too heavy I fall. But I keep trying."
The emotive scene comes from a television advert for Brooke, an animal charity. Perhaps surprisingly, adverts for charities have been deemed some of
Tuesday 31 July 2012
What is it that really offends people about adverts?
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