Wednesday, 15 August 2012

Olympic counties: Does it matter where medal-winners come from?

15 August 2012 Last updated at 06:04 ET


By Jon Kelly BBC News Magazine


A geographical breakdown of Team GB's Olympic success reveals some areas with more prizes than others. Why is it important to people which counties fare best?
There is an accessory that every fashionable British community is sporting this summer. It is cast iron, cylindrical and daubed with bright metallic paint.
For each of the athletes who achieved a first-place finish at the Olympics, a post box in their hometown has been re-coloured gold by Royal Mail.
Yet for all that it was intended as a patriotic celebration, the focus on localised

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